22 thoughts on “Introducing Our New Logo

  1. Really!!!???
    When you have to explain what each element in the logo signifies to members, you have not done a good job in coming up with a logo that represents Insight…and we, the members, are represented by a “HOLE?”
    The new logo looks more like a marshell arts symbol or a hashtag gone rogue.

  2. You should have included the definition of “White” ( White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection. ) since it is a physical central part of your new Logo.

      • You are right it’s a Bank, comprised of people who represent “Insight” the Bank. I am sure that smileing face and kind greeting that attend’s to your needs at times has some “White” associated with their personality. I am sorry I confused you but that is all I was thinking about.

  3. It’s very eye-catching, but I don’t see any reason to spend money to change from the “old” one, which we knew and relied upon.

  4. If the new logo Is not going improve or change anything about Insight why do it? Seems like a very large expenditure just for sake of change!

  5. The logo doesny bother me too much. Definitely think the members should have a voice. The thing that bothers me most about Insight is lack of technology and being some what outdated. The majority of financials have updated websites a year or two ago. I also don’t like how I can’t go back and see statements over 18 months when I have estatements. Every financial I have I can see any statement from the time I started with them. Definitely considering switching due to not being convenient.

  6. As a graphic designer of over 30 years, with brand imaging a large part of that, I say “Not bad.” Love the fonts, love the mark, love the shortened “insi” version, threw up on the colors. Here’s a clue, that big explanation you gave for the colors… what a joke. But, I’d like the name of the guy who sold you that line of baloney, because THAT my friend, is a salesman and I’d like to hire him! Still, a big improvement over the old one.

  7. I think it’s cool. I read that credit unions need to try to broaden their appeal to younger customers and adding a little life to the image (vs the boring old one) can only help. Hope some of the technology gets an update too!

  8. I like the logo over the old one that needed an overhaul, it was to bland…let’s get down to more important issues like newer ATM machines PLEASE! The ones that don’t require envelopes for cash deposits, please and thank you. P.S. I like the meaning of the colors, colors DO have meanings.

  9. I liked the old logo it just looked professional and solid. the new one looks like some Japanese brand in pastels, you may want to think about what your projecting for a brand. Just didn’t look professional when I first saw it, too busy and soft.

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